Blog.Dosenpintar – Your Free-Content Email Marketing Service has dropped in search rankings due to a new Google update. Your paid advertising costs are skyrocketing, your Facebook ads aren’t generating the leads they used to be, Instagram reels are getting ahead and you’re worried Twitter will skyrocket in form any day now.
Whatever happens, one thing is certain: if you have no channels to reach loyal customers, the base can always change beneath you. That’s where e-mail marketing comes into play
The good news: there’s an entire ecosystem of free e-mail marketing tools out there, and they have all the features you need to build your e-mail marketing.
The Best Free e-mail Marketing Service
we studied and tested dozens of free e-mail marketing apps to find the best ones for various use cases and business types. Here are the Best Free Email Marketing Services
Mailchimp
One of the most popular e-mail marketing apps because of its friendly brand, Mailchimp is a good place to start your e-mail marketing program if you plan to scale it up quickly. The app includes an instruction page builder, customer journey scaling, list segmentation, ad retargeting and A/B testing all on its free plan
An easy-to-hold editor that includes helpful guides and best practices so far makes Mailchimp an accessible choice for both new and experienced e-mail marketers. For example, while setting the subject line, the sidebar reminds you of the recommended character length, use of emojis in the subject line, etc.
Once you’re ready to go beyond what the free plan offers, Mailchimp makes mapping accessible with 3 other paid classes. Plus, Mailchimp can handle e-mail programs of all sizes: if you can have them share with you, you won’t have to switch to another app. This is what makes Mailchimp one of the Best Free Email Marketing Services
Senders
If you’re looking for a very affordable all-in-one marketing platform that includes the ability to easily manage your email and SMS campaigns from within one simple dashboard, check out Sender.
Each plan not only includes generous access to all Premium features including segmentation and automation workflows, but they also offer the ability to access a rich library of ready-to-send popups, embeddable forms, and email newsletters.
Sender is one of the few email marketing tools that claims to have a strong focus on inbox delivery, which is not surprising given the emphasis on their own IP infrastructure and management, and strict no-spam policy on the backend.
HubSpot
HubSpot has everything you need under one roof. Complete e-mail marketing features and offers several things for free: up to 2,000 e-mails / month, more than 100 lists, and reports. When you’re ready to scale, you can add additional HubSpot tools for CRM, full marketing mechanization, customer service, marketing, and more.
E-mail tools direct you to the editor as soon as registration is over, so you can move quickly. For those new to HubSpot or e-mail marketing more broadly, the next stop is the user tutorial, outlining everything you need to know to create great and efficient campaigns on HubSpot.
Counting in your 105 lists are 100 static and 5 “active” lists, which include super-fast options to categorize, say, hard-bouncers or accepts that open but don’t click
Zoho Campaigns
Zoho Campaigns’ free plan isn’t as cheap as it used to be, but it’s still a good starting point for you to build on. You get 2,000 contacts, 6,000 transports / month, and 5 users. This free plan offers strong audience segmentation and features for social and SMS campaigns
The drag-and-drop editor does what you’d expect and includes support for active content blocks. You can even personalize active blocks based on your loyal customer segments
In terms of automation, you’ll choose from autoresponders (positions triggered by a single e-mail) or a fully automated workflow. Both are available to build and map on the free plan and include several workflow templates to help you mechanize more quickly. When you create a workflow or workflow, you can choose from templates for welcome and introduction, parenting sets, re-engagement, loyal customer retention, eCommerce, and conditional workflows
When you’re ready to auto-activate channels, segment your audience, or grow beyond the loyal customers and shipping limits on the free plan, Zoho offers the most affordable upgrade to a paid plan for as little as $3/month.
MailerLite
MailerLite doesn’t offer pre-built templates for its free newsletter service, but dynamic, pre-designed content blocks more than make up for the lack of templates. With blocks to highlight multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps seasoned email marketers make quick work of building new campaigns and custom templates.
Your email can also include more than just text and images. There is a countdown timer that dynamically shows the time remaining until you launch your product or before the sale is over. You can add product details, embed videos, pull up your latest blog posts with dynamically updating RSS blocks, and more. It’s a great way to send interactive e-mail, not just digital mail.
Beyond email content, MailerLite also includes powerful automation and audience segmentation features in the free plan. The intuitive builder does the quick job of mapping out automation workflows. You can also create persistent and one-off segments and view aggregated statistics by segment
Omnisend
Omnisend is the best free email marketing tool I’ve found for eCommerce businesses. The free plan is fairly limited on subscribers and monthly shipping, but includes access to nearly every feature the platform has to offer all built thoroughly for eCommerce. Once you connect your online store to Omnisend, the world (email marketing) is your oyster
The app offers a number of behavioral segmentation dimensions based on store activity and shopping behavior, as well as predefined customer segments such as high potential shoppers, specific product visitors, and more.
Navigate to the automation section to explore a number of ready-made automation workflows organized by type (e.g. welcome series, shopping cart abandonment) or goal (e.g. convert customers, cross-sell, build loyalty)
When you’re ready to design your email, open the drag-and-drop editor, where you can start from a number of eCommerce-focused templates or quickly create your own with quick add blocks for product listings, discounts, product recommendations, and more. Omnisend also supports SMS and push campaigns, in addition to email, with A/B testing features for all of the above
Sendinblue
sendinblueThe more you use email marketing tools, the more you have to rely on automation. It’s hard to find a completely free marketing automation software, but Sendinblue offers a variety of automation flows with templates, based on your goals. You can choose workflows to increase engagement, increase traffic, increase revenue, or build relationships
Even with this kind of advanced automation, you can go from account setup to actually editing your email with just a few clicks. Once you’re there, you can create emails with dozens of ready-to-use templates and a drag-and-drop editor. Then, send it as an email newsletter or use Sendinblue’s automation workflow to send it on schedule
You can’t send as many emails from other free email marketing tools, but you can manage more contacts and divide them into focus lists. Sendinblue also allows you to purchase prepaid credits to send more than your daily email limit
Benchmarks
Cutting-edge features like Artificial Intelligence (AI) are usually reserved for high-value software, but with Benchmark, you can add an AI helping hand to your email marketing operations without paying a dime.
The free plan includes 25 credits for the app’s smart content feature that uses AI to write email copies for you. To use it, open the email editor and click Smart Content in the top right. Then simply enter the basic details for your email, and hit Generate My Content.
The free plan also includes access to Smart Sending, a feature that uses AI for email marketing to increase engagement and increase your deliverability by optimizing your list with every send. This feature is enabled automatically on each account, so you don’t have to lift a finger.
Beyond AI features, Benchmark is a complete app with a robust free plan that includes lots of quality email templates, user-friendly email automation, basic segmentation, and your choice of drag-and-drop, code, or plain text editor.
That’s a brief review of the Best Free Email Marketing Services in 2023. That’s all and I hope this is useful