The profession of business intelligence or business intelligence is a job whose main task is to rely on data and turn it into a business prospect from the company or client that employs it.
However, is its role that simple? Is he just someone who understands data and is literate about business matters?
To find out, see the explanation that Glints will explain below. In this paper, we will explain the description of this job, skills and qualifications, and career path.
What is Business Intelligence?
This position is a position for people who are looking for ways and methodologies to analyze information about a business, reported by Educba.
It is different with Robert Half who believes that the results of the analysis carried out on this business data will later become a reference in working with other staff.
Just like other positions, this position is fairly important in a company. The reason is, they will be the ones who determine the direction and business strategy of the company.
Wrong strategy, can disrupt the business plan that has been set by the company. Therefore, business intelligence is also often called a business tactician.
However, they differ from business analytics. If business analysis only analyzes it, the person working in this position should be able to describe the results of the analysis.
Business Intelligence Jobs and Responsibilities
There are several responsibilities and duties that are usually carried out by people in this profession. Here are some of them.
1. Make data analysis
People in this profession must be able to work closely with a team of engineers to launch business data analysis.
Analysis is needed to advance the company in terms of data utilization.
Apart from that, they also have to make their own policies and procedures regarding the use of this data analysis.
2. Develop intellectual business data analysis
Sitting in this position requires someone to be able to assess the company’s business data analysis process.
If it feels bad, there’s nothing wrong with the process being repaired.
3. Observation and evaluation on business intelligence
They also need to be able to evaluate and view data as a whole. Any recent issues regarding business simply cannot pass by.
In fact, they must be able to generate profit from existing data into an insight or recommendation for the development of the company’s business.
4. Data processing
Not only good at analyzing business data, people who work in this position must also be able to collect this data in an easily accessible place.
Business Intelligence Skills and Qualifications
The qualifications of a business intelligence practitioner are generally as follows, as reported by Discover Data Science:
Pursuing an education majoring in information systems, computer science, data science, business administration, engineering, economics, or other majors that can give you knowledge about business processes and data processing.
Have work experience at least internship experience in the related field.
It is highly recommended to take a certification in the field of business intelligence to increase your credibility. The recommended certifications include Microsoft Certified: Data Analyst Associate and TDWI Certified Business Intelligence Professional.
Meanwhile, the skills that must be owned by a business intelligence are as follows.
1. Data mining
Data mining is the process of sorting a number of data to then identify the data patterns. It is this pattern that will later be explored again in relation to business processes.
Data mining includes methods related to machine learning, statistics, and database systems. So, you also need to have these skillsets in order to complete the data mining process optimally.
2. Data Visualization
For ordinary people, the data set presented may be difficult to understand if it is not visualized properly.
Therefore, you also need to master data visualization skills so that relevant stakeholders can understand the results of the data analysis that has been carried out.
3. Data Analysis
Business intelligence practitioners also need to master data analysis skills. The data that has been processed through the data mining process will then be analyzed further.
The results of this analysis will greatly assist the company’s decision making in the future.
4. Programming Language
Another hard skill needed, of course, is mastery of programming languages.
In order for you to have flexibility in collecting and analyzing data, the programming language skills you need to have must also be flexible.
According to Finances Online, some of the most widely used programming languages are as follows:
- java
- Pythons
- JavaScript
- C++
- PHP
- perl
In addition, SQL is also a programming language that is quite commonly used in business intelligence tools.
5. Think critically
Another soft skill required is the ability to think critically.
Without the ability to think critically, the resulting insights may not be very sharp or useful for the smooth running of the company’s business, no matter how complete the data that has been obtained.
The essence of this intelligence process is to solve a problem.
Therefore, this critical thinking ability is needed so that companies can make the most logical and best decisions from the available alternatives.
6. Communication
It will be quite difficult for a business intelligence to convey the insights he gains from data processing if he does not have qualified communication skills.
Apart from that, you will definitely collaborate with other divisions to make it easier for you to obtain the data you need.
If it is not conveyed effectively, the process going forward is likely to be hampered due to miscommunication.